About
Who We Are
At SjöSken Consulting, we guide Scandinavian brands on their journey into China. We are more than advisors—we act as your extended team in Scandinavia, working side by side with you to navigate the complexities of the Chinese market and turn opportunities into growth.
Our Mission
Our mission is simple: to make your entry into China seamless, strategic, and successful. We understand that launching in a new market comes with challenges, and we are here to remove barriers, reduce risks, and accelerate results.
What We Do
We provide a full spectrum of market-entry services, ensuring that every step is backed by data, insight, and execution power:
- Market Insights & Research – Clear analysis of consumer trends, industry movements, and competition to guide decisions.
- Brand Positioning & Localization – Aligning your Scandinavian identity with Chinese cultural nuances and customer needs.
- Digital & Social Media Strategy – Building influence and engagement across WeChat, Douyin, Xiaohongshu, and more.
- Regulatory & Compliance – Navigating product registrations, certifications, and legal frameworks with confidence.
- Partnership & Distribution Development – Connecting you with reliable local partners and efficient sales channels.
- Execution & Launch – Managing critical steps from planning to go-to-market, ensuring a smooth and successful entry.
Our Industries
We have strong expertise and project experience in sectors where Scandinavian innovation leads the way:
- Biotech
- Cosmetics & Beauty
- Fashion & Consumer Goods
- Life Sciences & Pharmaceuticals
Our Values
- Collaboration: We work as an extension of your team.
- Practicality: Real solutions backed by proven experience.
- East–West Expertise: Bridging Scandinavian innovation with Chinese market know-how.
- Commitment to Results: Your success is the measure of our own.
Our Founder
Subinuer Xiayiding founded SjöSken Consulting to bridge the gap between Scandinavian innovation and the opportunities of the Chinese market. With a professional background spanning pharmaceuticals, beauty tech, and consumer goods, and an academic foundation in economics, management, and finance, Subinuer brings a unique cross-industry perspective and hands-on approach. Her leadership ensures that every client receives not only strategic guidance but also the dedicated execution needed to succeed.
Why Choose Us
Because we don’t just tell you what to do—we do it with you. We stand beside you as your trusted partner and extended team, ensuring your brand thrives in China.